• By Mike Westman & Ed Gillcrist

Resume Tips & Considerations

After reviewing thousands of resumes, the ones that stand out most clearly communicate the big muscle movements — the major capabilities and accomplishments that matter most. Detailed nuance can be explored during the interview; the resume’s primary purpose is to earn that interview.

A strong resume should:

– Function as an executive summary of key capabilities
– Highlight high-value accomplishments
– Be succinct, high-impact, and easy to scan
– Quickly answer the reader’s implicit question: “Why this candidate?”

Keep It High Impact, Low Volume

Most reviewers spend only a few minutes on an initial resume scan. The more concise and focused the document, the more likely your key differentiators will be absorbed and remembered.

Key principle:
Too little information creates ambiguity, but too much information dilutes impact.
Aim for clarity, density of value, and disciplined brevity.

Lead With a Strong Attention-Getter (“WHY ME” Statement)

Open with a short, compelling professional summary that immediately communicates:

– Who you are
– What you do best
– Where you create value

This section should make the reader want to continue.

Example:
Consultant specializing in Organizational Development, Change Management, Operations, Training, Ethics, Facilitation, and Leadership Development. Proven leader with 19+ years of experience driving restructuring initiatives, managing complex change, and building high-performance environments that enable successful strategic execution.

Tip: This is prime real estate — craft it carefully.

Recommended Length

– Ideal target: One page
– Acceptable for experienced professionals: 1.5–2 pages
– Beyond two pages: Typically transitions into CV territory

When in doubt, prioritize density over length.

Use BLUF (Bottom Line Up Front)

Borrowing from military and executive communication practices, include clear BLUF-style positioning at the top of the resume.

The reader should immediately understand:
– Your professional identity
– Your core strengths
– The value you intend to deliver

Think of this as your strategic positioning statement.

Avoid BS Bingo Language

Overused resume clichés reduce credibility and reader engagement.

Common examples to minimize:
– “Proven track record…”
– “Results-driven professional…”
– “Dynamic self-starter…”

These phrases often blend into the noise.

Better Approach

Before:
Accomplished executive leader with a proven track record of delivering targeted business objectives…

After:
Experienced executive leader who consistently achieves business objectives and major milestones in the demanding aerospace and defense industry.

Guidance:
– Be specific
– Be direct
– Use a thesaurus strategically
– Eliminate ambiguity

Format and Sequencing

While multiple resume formats exist, the following structure is consistently effective:

Recommended Flow:
1. Attention-Getter / Professional Summary
2. Professional Experience (most recent first)
3. Key accomplishments under each role
4. Education, certifications, and qualifications (toward the end)

Section Headline Discipline

Each major role or section should lead with the key takeaway you want remembered.

Ask yourself:
If the reader only scans the headers, what story do they walk away with?

Experience Over Paper

In most cases, professional experience should carry more weight than credentials alone. Placing education and certifications toward the bottom subtly reinforces that demonstrated performance is more important than JUST credentials while still acknowledging required qualifications.

Conclusion

Your resume is not your biography.

It is a strategic marketing document designed to generate interest, communicate value quickly, and secure the interview. Precision, clarity, and disciplined brevity will consistently outperform volume.

 

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Mike Westman & Ed Gillcrist

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